SuiteCX was also identified as a Leader in the Aragon Research Tech Spectrum for Customer Journey Mapping, 2019. The Aragon Research Tech Spectrum for Customer Journey Mapping, 2019 evaluated twenty-seven major providers in this emerging market. SuiteCX was evaluated based on the completeness of its …
Nov 29, 2016
Collaboration: The Currency of Business, CIO Review Magazine
The rational for running a successful business today includes knowing how to run customer-led personalized engagement in today’s connected digital environment. For me, success in technology business and product marketing is building bridges across various (sometimes warring) constituents and an ever evolving need to become …
Nov 16, 2015
Forrester: Mapping the Customer Journey
Companies have woken up to the reality that customer experience (CX) is critical to their business. To help improve experiences that they offer, CX pros have been quick to adopt customer journey mapping — a methodology to deepen customer understanding, break down siloed behaviors, and …
Sep 9, 2015
Sirius Decisions: Customer Journey Mapping Field Guide, 2015
Understanding and improving customer experience is becoming increasingly popular as a means of competitive differentiation. Customer journey mapping technology is an emerging software category that helps organizations visualize and design the customer experience. This Field Guide summarizes the capabilities and benefits of customer journey mapping …
May 28, 2015
Customer Experience Matrix Blog by David Raab
Customer journey mapping is now the buzziest of buzz words. Every self-respecting marketing automation system offers something called a “customer journey map,” even if it’s exactly the same as last year’s campaign designer or does nothing more than connect functionless icons on a virtual whiteboard. …
May 5, 2015
Forrester: Adopt the Right Governance Model for your Journey Mapping Efforts
Master the art of journey mapping and you have a powerful customer experience (CX) change management tool. Part of the art is following a well-defined journey mapping process, and part is adopting the right governance model. The right governance model, applied alongside the right journey …
Dec 12, 2014
Forrester: Getting Help with Customer Journey Maps
Companies use journey maps for both tactical and strategic purposes. But they struggle to get the best results when they don’t have the right insights, skills, and tools. Consultancies, agencies, user experience specialists, and software providers rush onto the scene with services and tools that …
Oct 1, 2014
Forrester: The Seven Steps of Highly Effective Journey Mapping
Journey maps are wildly popular. But the production of a map won’t change anything unless it is part of a well-defined process that takes into consideration a purpose, goals, and customer experience (CX) maturity. Whether or not journey maps are being used to design customer-centric …