Applied CX
Our PrecisionCX module helps to speed the ideal path to purchase by combining significant knowledge about your customers, their behaviors, and their communications preferences into a concise contact strategy. PrecisionCX takes your customer journey into consideration in providing data-driven, step-by-step flows for acquisition, retention, win-back and other critical moments of truth.
Create a comprehensive contact strategy, planning communications streams across all customer segments.
Include pertinent campaign details such as in-flight dates, business rules, approvals, etc.
Attach detailed documents your communication points, including all assets, creative briefs, segment descriptions, etc.
Track campaign flows in a visually impactful way.
Monitor campaign planning over time and make adjustments to your strategy accordingly.
SuiteCX can help with:
- Providing variations of maps based on touchpoint, segment, activity, channel and other varying dimensions.
- Coordinating input from other teams through collaborative working and sharing across departments and geographies.
- Planning trials and pilots to test before committing to full roll out of changes.
- Providing campaign planning tools, such as identifying and plotting the optimal path to purchase or repurchase.
- Accommodating up to 12 segments, channel selections and if/then branching to support the design of demand generation or marketing campaigns for complex marketing technology tools such as Eloqua, Marketo, Unica and RedPoint.
- Collaborating so you can work with both management and team members remotely to enable discussion and approval processes.
- Visualizing stats from your different channels and either color code or highlight A/B tests to see in infographic mode how well campaigns are doing.
- Benchmarking your customer experience against that of your competitors, including using story telling and artifact collection to compare their competitors’ experiences to reveal competitive best practices and table stakes.