The rational for running a successful business today includes knowing how to run customer-led personalized engagement in today’s connected digital environment. For me, success in technology business and product marketing is building bridges across various (sometimes warring) constituents and an ever evolving need to become closer with the digitally connected customer. To facilitate these relationships and foster communication with a minimum of complexity across multiple market segments and product lines is the goal of collaboration, which therefore becomes the currency of business.
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