Frequently Asked Questions about Customer Journey Mapping

We put together this deck to help explain the powerful tool that is Customer Journey Mapping. We have over 50 combined years of experience conducting mapping exercises with our clients, yet for many it`s still a very new concept.

Here is the best of our knowledge regarding Journey Mapping – the who, what, why, where and how. The more companies embrace this methodology, the better customer experiences will become across the board! Well, one can dream anyway. Enjoy!

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