Consumers Expect Personalized Treatment.
72% are frustrated when they receive generic marketing that doesn’t relate to their interests or past purchases. (Source: 3 Things Marketers Need to Know About Succeeding with Personalization, Autopilot, 2015)
68% have stopped doing business with a brand due to poor customer experience. (Source: 2015 Global State of Multichannel Customer Service Report, Microsoft)
52% believe that more than half of online retailers understand they are the same person across all devices and personalize the shopping experience accordingly. (Source: 7th Annual Consumer Personalization Survey, the e-tailing group, 2015)
42% expect companies to give them control the types of offers and content they receive. (Source: The Contextual Marketing Imperative, Forrester Consulting, 2015)
How to meet or even exceed these expectations? Arm yourself with good Data, smart Decisions and excellence in Delivery.
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