The Latest from David Raab: Use Data, Decisions & Delivery to Create the Ideal Customer Experience

Consumers Expect Personalized Treatment.

72% are frustrated when they receive generic marketing that doesn’t relate to their interests or past purchases. (Source: 3 Things Marketers Need to Know About Succeeding with Personalization, Autopilot, 2015)

68% have stopped doing business with a brand due to poor customer experience. (Source: 2015 Global State of Multichannel Customer Service Report, Microsoft)

52% believe that more than half of online retailers understand they are the same person across all devices and personalize the shopping experience accordingly. (Source: 7th Annual Consumer Personalization Survey, the e-tailing group, 2015)

42% expect companies to give them control the types of offers and content they receive. (Source: The Contextual Marketing Imperative, Forrester Consulting, 2015)

How to meet or even exceed these expectations?  Arm yourself with good Data, smart Decisions and excellence in Delivery.

Read the full article here.

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