One of our most frequently asked questions is: How to approach experience mapping?
This video of a recent webinar addresses a few of the questions we have heard over the years:
- What business aspects should you address using journey mapping efforts?
- Should it be a simple/agile exercise or a deep study?
- Is it meant for strategy or problem solving?
- Do you have any examples of how it might work?
- What skills/tools do you need to do this type of work?
- Pitfalls to be aware of in any approach
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