Oakland, California-October 9, 2015 The Board and Management of Suitecx are delighted to announce the appointment of Alan Pennington as a Non-Executive Director of the Company with immediate effect. Alan will be advising the Board and Executive Management on a range of issues focusing on …
Sep 25, 2015
Customer Experience: Getting Past the Barriers to Success
Developing a comprehensive Customer Experience (CX) strategy is more difficult than you might expect, and there is a lot of noise in the marketplace as to how to do it right. However, despite the massive amounts of talk, there are not a lot of intelligent …
Sep 25, 2015
Customer Experience: Getting Past the Barriers to Success
Click here to view SlideShare Developing a comprehensive Customer Experience (CX) strategy is more difficult than you might expect, and there is a lot of noise in the marketplace as to how to do it right. However, despite the massive amounts of talk, there are …
Sep 9, 2015
Sirius Decisions: Customer Journey Mapping Field Guide, 2015
Understanding and improving customer experience is becoming increasingly popular as a means of competitive differentiation. Customer journey mapping technology is an emerging software category that helps organizations visualize and design the customer experience. This Field Guide summarizes the capabilities and benefits of customer journey mapping …
Jun 30, 2015
New is not always better
Our latest SlideShare about how acquisition strategies must be balanced with strong retention and loyalty programs in order to maximize profitability. Check it out and share!
May 31, 2015
Guest Post from David Raab on suitecx
David M. Raab, marketing technology consultant and analyst, is Principal at Raab Associates Inc. His blog is named for the Customer Experience Matrix, a tool to visualize marketing and operational interactions between a company and its customers. He is also author of the annual Raab …
May 5, 2015
Forrester: Adopt the Right Governance Model for your Journey Mapping Efforts
Master the art of journey mapping and you have a powerful customer experience (CX) change management tool. Part of the art is following a well-defined journey mapping process, and part is adopting the right governance model. The right governance model, applied alongside the right journey …
Mar 31, 2015
Governance in Customer Journey Mapping
Click here to view SlideShare CEM/CJM Governance is a process focused on managing the quality, consistency, usability, security, and availability of your overall CEM strategy as well as for the building blocks such as VOC/VOE/Journey Maps and CEM Dashboards. Check out this guide to learn …
Mar 31, 2015
Governance in Customer Journey Mapping
CEM/CJM Governance is a process focused on managing the quality, consistency, usability, security, and availability of your overall CEM strategy as well as for the building blocks such as VOC/VOE/Journey Maps and CEM Dashboards.
Feb 19, 2015
360 Degree Customer Experience Webinar
We are thrilled to be collaborating with Data University on various CX topics, the first of which features Valerie and our recent thought leadership on how to achieve a holistic customer experience.